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If you’re over the age of 30, you probably don’t know exactly what TikTok is. You might just think of it as “that lipsync app” or the reason that all the teens you know are making nonsensical videos. If you’re in the marketing sphere, though, you need to have this app on your radar. The app got its start in China in 2016, where it’s called Douyin. In 2017, it went international and purchased the lipsync app Musical.ly, which also enjoyed a flash of popularity with the Gen Z crowd. By October 2018, it had become the most downloaded app in the United States. Yes, more than Instagram and Snapchat. Advertising on the app is still just getting started, but...

Did you know that about 85% of people use Instagram to discover new services and products?With 88% of these uses taking a specific action, like making a purchase, you don’t want to miss out on this target audience. With this in mind, you should use Instagram not just as a place for sharing videos and photos, but also for converting your audience into new customers.But creating an Instagram page isn’t enough to grow your small business. You need an Instagram marketing plan to help your business succeed.Below are seven tried and tested Instagram marketing tips you can use to scale your small business.Focus on Lifestyle and Customer JourneyMost Instagram users are more enticed to artsy, lifestyle-based posts. As a small...

The name of the marketing game in the next years is going to be influencer marketing. Even if you’ve already seen the impact that someone with millions of followers can have, it can be intimidating to get started.After all, working with influencers isn’t like being able to just create and execute a marketing strategy with the people on your team. You’ve got to reach out and partner with the right people for everything to work — otherwise, your hard work goes down the drain.So how do you nail your influencer outreach and see a high ROI? Read on to learn how to perfect those outreach techniques this year.What Is Influencer Marketing?First, let’s make sure we’re all on the same page. What...

Instagram has turned into a world of its own, with multiple functionalities to expand your business and allow you to spend more quality time on the app. While the Explore tab is the first point some Instagram users head to, others don't know what it means.This guide breaks down the details of this Instagram feature and explains why you should use it to reach millions of users. What's in the Explore tab? The page content is accompanied by some form of organization and further categorization.Places, tags, user accounts and suggestions, this feature arrived in 2018 and has been helping to provide personalized content ever since. How the Explore tab impacts your business? The algorithm does most of the work, which...

Are you doing everything right? Is your traffic at its peak? Are there similar stores doing better than you?Or maybe you're not engaging your customers enough. Do you think there are areas you can improve?If you're one of Instagram's 1 billion active users, you won't need much convincing about the power of the marketing tool the social network has become. But if you're new to the network, here's your answer: - There are over 30 million business profiles on Instagram. - Over 90% of Instagram users follow at least one business page.  - Each user spends an average of 74 minutes per day on Instagram. So why should you be left out? Instagram is the perfect platform to market your...