When is the best time to post on Instagram?
Later analyzed over 30M posts (excluding Reels and IGTV) to find the answer.
We discovered the average best time to post on Instagram for each day of the week — and for several key locations!
Plus, we’re sharing how you can find your unique best time to post for your account — so you reach your audience when they’re most active.
When is the Best Time to Post on Instagram?
The best time to post on Instagram (in local time) is 6AM, according to Later’s analysis of 30M+ global Instagram posts.
The best days to post on Instagram are Saturday and Sunday – with the highest average engagement occurring for posts published on Sunday at 6AM.
On the flipside, posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram.
The best times to post on Instagram per day, according to 30M+ global Instagram posts, are: