Increase your followers on Instagram the right way.

Instagram is one of the leading social media platforms for marketers and business owners. But because of its massive user base, IG is a bit competitive, making it a challenging place for brands that don't have a well-planned growth plan.

But what exactly is Instagram's growth about? Well, most people would say it's the amount of followers you have and the interactions you collect with each post.

If you want to keep up with these prospects and get traction on your posts, the idea is to have a solid combination of increased account engagement, brand awareness and persuasive content.

You've probably heard of some "shortcuts" to gaining followers, such as buying fake followers using bots. And while these can give you the numbers you want, they have no real impact on your business. No conversions, no sales.

Plus, Instagram already has implemented algorithms to spot fake traffic on its platform. Using these shortcuts may be fun at first, but your success may be short-term as your account may be banned.

So take the long way around: growing your page organically ensures that your followers are interested in your content. This involves hard work and strategies - there are no tricks.
There are several tactics and strategies to explore if you're looking to grow your followers amount organically. The following are ways to supercharge your growth on Instagram :
Have a well planned strategy in hand
To do anything successfully, you need to have a plan. The same goes for every social media network.

Besides the obvious plan of obtaining more followers, you have to think about why you want more followers and what you hope to accomplish by getting them.

Staying focused on the objectives you create for yourself is what will help you keep your Instagram page consistent.
Use relevant hashtags to expand your audience's reach
Hashtags are one thing, using the right hashtag is another. Basically, these tags make it much easier for someone to find specific terms to search for your profile.

In addition to using hashtags to reach as many users as possible, you can also create branded hashtags as well. Once people start using your hashtags, you can post their pictures on your page as user-generated content.

This approach would create a strong community by showing your followers that you appreciate their photos while giving you great content to upload.
Know your target audience
Who do you want to address? How old are they now? How frequently do they use Instagram? Where are they based? What do they do for a living? What are their challenges?

These are the types of questions you need to answer to build the right type of content for the people who end up following you and interacting with your company. This will also guide you to consistently provide content that keeps followers engaged.
Adopt the practical and strategic use of Stories
Stories are quickly gaining popularity, with over 500 million daily users. Get creative with your stories, as many users say they prefer them to the endless scrolling of a feed.

Ask questions, use polls and add some music. These factors will help you connect with your audience in an unparalleled way.
Share your social media profile anywhere you can
If you have a personal blog or other social media platforms like Twitter or Facebook, you can make a tweet or post encouraging people to follow you on your Instagram.

You can also paste your links on the profile page of these channels, helping your existing followers to discover your Instagram account and proceed to follow you there too.
To conclude
Concentrate more on engagement than on followers. If you focus on engagements (and not just followers), Instagram can be a strong place for your brand, your products or services, and your business in general.
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