Just as some of your favorite celebrities make a lot of money by endorsing certain brands and businesses, you too can make a good amount of money by doing something quite similar with your Instagram account.
Affiliate marketing offers the opportunity for strong independent voices in a particular niche to advertise and make referrals for partner companies.
For your service, you charge the brand/company a fee that depends on all sorts of factors.
Those "swipe-ups" and stickers on Instagram Stories or links below a YouTube video aren't all for the convenience of the viewer — they're how many influencers make money.
When someone makes a purchase on a website after clicking through a trackable link or using a specific code, the influencer who posted it can earn a commission from that sale in what's called affiliate marketing.
Influencers often use affiliate marketing as a way to earn income outside of sponsored posts or ad revenue on videos. It's also a way that emerging "nano" and "micro" influencers (with between 1,000 and 100,000 followers) start making money and working with sponsors as content creators.
How lucrative affiliate marketing is for an influencer depends on several factors such as their following size, engagement, and which industry they are in. It also depends on the commission rates brands and platforms put in place.
We're here whether you want to kick start your affiliate marketing career or you're looking to increase your earnings as an existing influencer. Here are a few tips that can help you in your journey:
Choose a niche
The first step towards a successful affiliate marketing career is choosing a spot-on niche. A niche is a subject, topic, or industry that you want your users to identify you with.
While choosing one, you should pick an area you have a passion for or an industry you have extensive background knowledge in.
Well, the best way to establish authority in any niche is to have proven experience or display comprehensive expertise. People have to trust your judgment if you can demonstrate that you know something that they don’t.
Build a solid follower base
To succeed on the Social Medoa, you need to have your own mini fan base. A community of Instagram users who follow you, look forward to your content, support your endeavors, and trust your recommendations.
An influencer is only as big as his/her fan base. So you should do whatever it takes to keep followers on your side—keep them engaged while increasing their number.
Collaborate with other influencers
Collaborating with the right brand or influencer can put you on the radar of more people. You don’t necessarily have to partner with similar influencers within your industry.
Look out for influencers in other areas that can complement your views and your campaigns. For example, if you are a travel influencer, a partnership with an airline brand can be mutually beneficial.
Be creative with your captions and hashtags
While #hashtags provide some level of categorization, it primarily enables users to join in on an ongoing discussion or explore content based on a theme, niche, or location.
Before you accept to partner with any company, you should research them, ensuring that their products or services are genuine and up to the standards that your audience will find impressive.
The last step is to track your performance before, during, and after the media cause. Also, always strive to improve your numbers.